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What is Moe
The term Moe in ACG subculture, in specific, is "a burning resonatory conviction toward some certain characteristics of some certain characters." So, moe is an extremely personal emotion that there are a thousand Moe gals in a thousand otakus'eyes.
"Moe" is not limited to "Cute" and is comparably more general in meaning. Also, they are spoken by different people. Moe is generally for ACG fans and the residents of Nijigen while people living in the real world typically uses "Cute".
Character design, the Moe way
There are special designing tricks to help making anime characters even moer. These characteristics are seen in many moe characters, but they do not define moe characters: 
- Large eyes (1/5 size of face)
- Small nose
- Flat face
- Tall iris
- Body 5.7 heads tall
- Thin limbs
- Large head (bobbleheadlike)
- Colorful hair
- Bangs over eyes
- Neotenized face
- Large pupils
- Anime antenna hair called Ahoge(アホ毛)
- Main:Moe Tags
- 電撃萌王 Special May 1, 2006, No. 127 Vol.11 No.8, Media, p. 104 ~ 105
- Denshi Jisho — Online Japanese dictionary. Accessed May 7, 2011, from http://jisho.org/words?jap=%E3%82%A2%E3%83%9B%E6%AF%9B&eng=&dict=edict